Fashion 101

Fashion 101: Fashion VS. Style, And What Exactly Is Design?

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Before you understand high, mass fashion, taste, classic and fad

Need to understand:

  • First is start with fashion and style, and design completely different meanings


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In apparel characteristic, a distinction in the appearance of what you see or wear to express or to make a kind of presentation combination of:

  • Clothing that makes the garment unique quality than most garments
  • Exist through architecture and paintings, weddings, hobbies or music, and even in politics.
  • Style comes and goes in acceptance in society, but a specific style could remain in fashion / or not
  • Example like: pencil skirts, 1950s swimsuits, and tent pants
  • You have the styles that return from all the way back to the Roman, Renaissance, the Gibson girl era(the 1900s), flapper era(1920s)
  • When returning to a style they’re minor alterations made to reflect the time period it reappears
  • Ex. of how a flapper-style can be altered to fit the time period.


  • Can mean something different to others, like ;
  • way to express your personality
  • A fashion is a style but is accepted
  • A way of life, or like a religion

  • “Fashion” is most often used as a synonym for the current style in clothing, however, sociologists and other scholars who write about fashion are more likely to use a definition that says that fashion has two elements. It is (1) accepted by many people and (2) its acceptance lasts for a relatively short period of time. Fashion does not exist in all cultures and historical periods. It seems to begin in Western Europe in the late middle ages. At that time the nobility were the originators of fashions, and the lower classes copied upper-class styles (known as the “trickle-down theory of fashion.”). Today, fashions may originate with all levels of society, even the least affluent, and when this happens, it is known as “percolate up” or “bottom-up” fashion change

Who decides what’s in?

  • It was once that only the top fashion designers could create clothes that had an impact on the global style of dress. In turn, editors from magazines would determine what trends they liked from observing hundreds of runway collections, and buyers would do the same—deciding what to stock in stores to make available to the consumer public.
  • In the age of celebrity PR, social media and quick turnover from high street shops like Zara and H&M, fashion trends are declared, worn and cast aside faster than ever. It seems that almost anyone with a following can have an impact on trends—whether that’s a huge number of fans on Instagram (like the world’s top fashion bloggers and models) or an adoring global public (like Duchess Kate Middleton).
  • Many people still trust and rely on top fashion magazines like Vogue, Harper’s Bazaar and W magazine to decide what is in from season to season, but more and more people are turning to websites and blogs to find new trends.

Fashion and Style

  • So fashion is a social psychology
  • A style is what a designer, a stylist, or artist creates
  • Fashion is a social emulation( imitation or competition) which eventually leads to acceptance
  • A style can be good or bad, new or old, it can always be a style even when society does not accept or approve of it
  • A style does not become a fashion until it becomes popular by a larger number of people accept it. and it remains fashion for as long as it is accepted.


Is a specifically detailed variation of many styles

  • An individual treatment of style that can be expressed in many designs, the styles are different, but cohesive from the same style
  • {Example of how one style can be different}

So What’s up?

  • Fashion industries manufacture and retailers  would assign style numbers to individual design
  • A style number is to identify a product/design for the manufactures for ordering and eventually for selling.
  • A styling number is used instead of a design number
  • Hope this helped to distinguish between them

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